GA Creative Brands Mthandeni Sibusiso Manqele


South Africa – February 2017 – GA Creative Brand’s all South African clothing label, Cutty, has embraced Maskandi by announcing its first ever Maskandi artist as a Cutty ambassador, 28-year old Mthandeni Sibusiso Manqele known as Igcokama Elisha.

Since 2014, this KwaZulu-Natal born and bred singer-songwriter has been entertaining his fans. His latest release Amagolide, released in December 2016, has gone gold. Not only is it a hit, but because he’s adapted the genre with sounds that are inspired by what the youth in South Africa like, he’s taking Maskandi to the new generation. “Maskandi is a genre that defines me and my heritage, so the fact that I’m a maskandi artist doesn’t take away the fact that I’m still young and I’m aware of what is happening around me.” Says Mthandeni.

Even more impressive is the fact that he’s an independent artist signed to his very own Record Label! It’s his adventurous spirit, bold attitude and beautiful outlook on life that seems a perfect fit for a collaboration between the Maskandi artist and the Cutty brand. Gavin Abro, head honcho of GA Creative Brands says, “He is the embodiment of all the things Cutty stands for.”

So what’s next for this superstar?

Cutty gear inspired by Mthandeni and the journey he is on, and all created by Cutty. Watch out for this dynamite collaboration soon to be available in selected Cutty stores countrywide.

Now we know why Mthandeni is jumping for joy!!!!